Dale House offers visitors to Cumbria the chance to enjoy the surroundings from a traditional village house in the heart of a rural community. I was tasked with creating a brand identity and website that would entice people to stay there.

The brand identity I developed was based around the surroundings of Dale House, the North Pennines. As a result the main theme of the brand is flowing hills accomponied by a dark green colour scheme, which is representative of the surroundings whilst having calming and peaceful connotations, enticing people to visit.