Whilst working as an in-house designer for LFW I developed and created a strong visual identity to work alongside their current logo. This included a belly template for documents and print material to sit in. To do this, a gradient unique to LFW was made, along with a swirl background pattern.

In doing this, an instantly recognisable theme was made which was feminine in appearence fitting well with LFW's ladies only audience. Using a recognisable gradient and colour scheme alongside the current logo ensured that the new brand would be usable across all material, including web.

Working with Mark was a very easy and enjoyable process. He kept us informed throughout the project and took into account everything we had to say which made us feel involved in the process.

He was able to create a visual identity which we are extremely happy and proud to have represent our business. We would happily work with Mark again and would highly recommend him to others.