York Logo Design | Black Beauty Systems logo design & brand identity

UK Logo Designer - Mark Sims

With over 7 years experience in the web design & logo design industry I can help your business get the online presence and brand identity it deserves.

Based in Market Rasen, Lincolnshire, I aim to be a one stop shop when it comes to all design needs.

Having worked with clients of all sizes from around the UK I\'m sure that I can help create a stunning website design, logo design and brand identity for your business.

With flexible monthly repayments available this is web design & branding at affordable prices. Get in touch today for a free quote!
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Featured UK Logo Design Project

shepherd-food-ministries-logo-thumb

Lincoln, UK, based charity Shepherd Food Ministries commissioned me to create a new logo design, brand identity and website design for them.

Being a charity local to myself and helping such a good cause I was delighted to help out and be a part of it.

The logo design for SFM was based around a shepherds crook encompassing a palm tree, often referred to as the tree of life due to the number of uses it was.
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Recent Posts

Why you should be using forums as a freelance designer
comments | by Mark Sims | posted on Thursday, May 2nd, 2013
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12 Months On…What I’ve learned from my first year of being a freelance logo designer.
comments | by Mark Sims | posted on Sunday, April 7th, 2013
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Hiring a professional designer will earn you money
1 comment | by Mark Sims | posted on Thursday, February 28th, 2013
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Get in Touch

Address:

2 Dear Street Cottages
Dear Street
Market Rasen
Lincolnshire
LN8 3BH

Tel: 07845 361 875
Email: info@mark-sims.co.uk

Black Beauty Systems – Logo Design & Brand Identity

I was approached by new PC company ‘Black Beauty Systems’ to design their logo and brand identity.

Black Beauty Systems build high end desktop PC systems using nothing but the best internal parts. They wanted a brand identity that would reflect that they were a high end technology company. However, they did not want a futuristic, alien looking identity as used by most companies in this market.

The logo design for Black Beauty Systems is based around two aspects, firstly the letter b, and secondly the internal parts of a PC (namely the motherboard).

The symbol used in the logo design is made up from 6 letter b’s arranged into a concentric pattern. By using the negative space from each letter b a pattern was formed to mimic that of the soldering used on motherboards.

When it came to designing the brand identity I opted to keep the design very minimal, clean and functional. The reasoning behind this was to reflect the no none-sense approach to the desktop systems that Black Beauty Systems produce.

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Black Beauty Systems – Logo